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Translation - Μετάφραση
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Marketing
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touchpoint → σημείο επαφής
touchpoint → σημείο επαφής
HaraT
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HaraT
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touchpoint → σημείο επαφής
on:
13 Jul, 2018, 13:17:35
Τα touchpoints δεν είναι κάτι άλλο από τα διάφορα σημεία επαφής, με τα οποία εμφανίζονται οι μάρκες προϊόντων στη δημοσιότητα και τα οποία τα συναντούν οι μελλοντικοί πελάτες και τα βιώνουν.
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Last Edit: 13 Jul, 2018, 13:34:53 by spiros
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spiros
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touchpoint → σημείο επαφής
Reply #1 on:
13 Jul, 2018, 13:35:04
A touchpoint can be defined as any way a consumer can interact with a business, whether it be person-to-person, through a website, an app or any form of communication (“Touchpoint Glossary”, n.d.). When consumers come in contact with these touchpoints it gives them the opportunity to compare their prior perceptions of the business and form an opinion (Stein, & Ramaseshan, 2016).
https://en.wikipedia.org/wiki/Touchpoint
https://www.linguee.com/english-greek/search?source=auto&query=touch+point
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Last Edit: 13 Jul, 2018, 14:00:03 by spiros
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Translation - Μετάφραση
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touchpoint → σημείο επαφής
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