What is the meaning of Xbox? Its name has horribly geeky origins: the bit of Microsoft's Windows software that does fancy graphics is called DirectX, so when the company moved into games consoles in 2001, it wanted a 'DirectX box' that was optimised for graphical performance. But never mind the term's literal meaning. What does the glitzy launch this week of its successor, the Xbox 360, at a hangar in the Mojave Desert, tell us about the world's biggest software company?
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