Να προσθέσω στις πληροφορίες από τον Γκάρντιαν:
For two US business gurus, none of this will come as a surprise. The support economy is the invention of James Maxmin and Shoshana Zuboff, a husband-and-wife team whose idea, in their 2003 book The Support Economy, was to realise consumers were overburdened with choice and crying out for someone to help them navigate the complexities of modern life - to Do it For You.
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The idea has attracted the attention of our leaders; on their last visit to London, Maxmin and Zuboff stopped off to give Tony Blair's strategy unit tips on how to reform public services. It is also throwing up opportunities for canny utility companies and well-known brands, which are queueing up to DFY. Short of a babysitter or a dog-walker? Faced with any domestic dilemma, simply drop an email to your chosen federation or brand, which would negotiate on your behalf and come back to you with a plan of action. They could start by making good the hash you made of the bathroom tiles.
Αυτό που σε λιγότερο πιασάρικα αγγλικά θα λέγαμε "The Have-It-Done-For-You".
Δηλαδή:
Κάν' το μόνος σου.
και
Δώσ' το να σ' το κάνουν.