Υποψιάζομαι ότι είναι κάτι διαφορετικό από το "έρευνα αγοράς", που είναι η απόδοση του "market research"
Από τη Wiki:
Marketing research is "the process or set of processes that links the consumers, customers, and end users to the marketer through information — information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications."
Market research is any organized effort to gather information about target markets or customers. It is a very important component of business strategy. The term is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets.
Δεν είμαι ειδικός, αλλά ίσως να υπάρχει κάποια διαφορετική απόδοση.