consumerization → καταναλωτικοποίηση
consumerización o consumidorización
consumerização
Consumerization is the reorientation of product and service designs to focus on (and market to) the end user as an individual consumer, in contrast with an earlier era of only organization-oriented offerings (designed solely for business-to-business or business-to-government sales). Technologies whose first commercialization was at the inter-organization level thus have potential for later consumerization.
Consumerization of Information technology - Wikipedia