publicité sur le lieu de vente (PLV) -> point-of-sale display (POS)


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Publicité sur le lieu de vente (PLV) -> point-of-sale display (POS)

La publicité sur le lieu de vente (ou PLV) regroupe le matériel et les techniques publicitaires, utilisés directement sur le lieu de vente. Son objectif est de faire la promotion d'un produit sous différentes formes : présentoir, tête de gondole, théâtralisation, opération trade marketing, colonnes publicitaires, affichage etc.

On parle aussi de marketing sur le point de vente (MLV).

A point-of-sale display (POS) is a specialized form of sales promotion that is found near, on, or next to a checkout counter (the "point of sale"). They are intended to draw the customers' attention to products, which may be new products, or on special offer, and are also used to promote special events, e.g. seasonal or holiday-time sales. POS displays can include shelf edging, dummy packs, display packs, display stands, mobiles, posters, and banners. POS can also refer to systems used to record transactions between the customer and the commerce.

« Last Edit: 28 Sep, 2013, 14:48:55 by spiros »
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