embedded marketing -> τοποθέτηση προϊόντων

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embedded marketing -> τοποθέτηση προϊόντων

Product placement, or embedded marketing, is according to the European Union "any form of audiovisual commercial communication consisting of the inclusion of or reference to a product, a service or the trade mark thereof so that it is featured within a programme". Product placement stands out as a marketing strategy because it is imperative to attach the utmost importance to "the context and environment within which the product is displayed or used"
https://en.wikipedia.org/wiki/Product_placement


 

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