Author Topic: brand loyalty -> αξιοπιστία, φήμη, αφοσίωση πελατών, αφοσίωση των πελατών, πελατειακή αφοσίωση  (Read 258 times)

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brand loyalty -> αξιοπιστία, φήμη, αφοσίωση πελατών, αφοσίωση των πελατών, πελατειακή αφοσίωση

Brand loyalty is defined as positive feelings towards a brand and dedication to purchase the same product or service repeatedly now and in the future from the same brand, regardless of a competitor's actions or changes in the environment. It can also be demonstrated with other behaviors such as positive word-of-mouth advocacy. Brand loyalty is where an individual buys products from the same manufacturer repeatedly rather than from other suppliers. Businesses whose financial and ethical values, for example ESG responsibilities, rest in large part on their brand loyalty are said[by whom?] to use the loyalty business model.
https://en.wikipedia.org/wiki/Brand_loyalty