trunk show → εμποροπανήγυρη, εμποροπάζαρο, παζάρι, εμπορική έκθεση προώθησης;
Μήπως αμετάφραστο;
Στο κείμενό μου αφορά κοσμήματα σε διαφημιστικό έντυπο:
jewelry trunk shows → παζάρι κοσμημάτων, εμπορική έκθεση προώθησης κοσμημάτων ;
A "trunk show" is a special sale in which vendors present merchandise directly to store personnel or select customers at a retail location or another unique venue. In many cases it allows store personnel to preview and/or purchase merchandise before it is made available to the public.
It is particularly desirable to have the actual designer present at the event. Most small businesses do this to get more buys.
Sometimes, trunk shows sell remnant and leftover items from runways, samples, and so on. Trunk shows are so named because dresses used to be transported to these events in trunks.Trunk show - WikipediaA trunk show is a special event within the fashion world in which an artist or designer puts on a special display of his or her work for review by a select group. The name comes from the fact that a designer or sales rep will literally show up with a trunk of merchandise to show off. These shows are common in boutiques and boutique divisions of department stores. The Chanel department at Saks Fifth Avenue, for example, may put on a trunk show for its best clients, showing off styles from an upcoming season before they are made available to the general public. It is quite common for attendees to have the opportunity to purchase or order items during the event.
These exclusive shows can be very beneficial to small boutiques that do not have the funds or space to buy an entire line of a designer's work. If such a business was interested in highlighting a specific artist or designer, however, a trunk show could provide the opportunity to show an entire line to loyal customers. It also gives a boutique the opportunity to test a new line of merchandise with clients before placing a wholesale order with the designer or artist. If the show is a success and the customers love the products, then the boutique owner can confidently place an order. If it does not go well, however, the boutique owner knows that the items are not right for his or her customer base.What is a Trunk Show?Une journée ou soirée malles ouvertes (à l'instar de journée portes ouvertes, angl. trunk show) est une vente spéciale où les marchands (artistes, grands couturiers, stylistes, marques...) présentent leurs marchandises directement au personnel d'une boutique ou à une clientèle choisie, à un point de vente ou un autre site unique. Dans de nombreux cas, il permet au personnel de boutique un aperçu de marchandises avant leur vente au grand public. Pour les petites boutiques, le concept offre un format de vente unique sans l'obligation d'acheter toute une série du producteur. La présence du styliste ou du couturier lui-même peut ajouter du lustre à l'événement, une stratégie souvent adoptée par les petites maisons de production pour accroître les ventes. Parfois les malles ouvertes vendent ce qui reste de défilés de mode.
Malles ouvertes — Wikipédia
« Last Edit: 02 Oct, 2021, 09:44:38 by spiros »
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